Our Story

30 Years of Making Pets Happy

From a small operation in East Rutherford, NJ to a global brand in 40,000+ stores — here's how Multipet became one of the most trusted names in pet toys.

30+
Years in Business
40K+
Retail Outlets
4
Continents
1000s
Products
Our Mission

Bringing Joy to Every Pet, Everywhere

At Multipet, we believe every pet deserves to play. Since 1995, we've been on a mission to create toys and accessories that are genuinely fun, safe, and built to last — at prices that make them accessible to every pet owner.

Headquartered in East Rutherford, New Jersey, we work with a global network of manufacturers, retailers, and distributors to get our products into the hands — and paws — of pets everywhere. From the USA to Australia, Multipet is a name pet owners trust.

Fun, safe toys for dogs, cats, and small animals
Accessible price points for every budget
Rigorous quality and safety testing
Dedicated support for retail partners worldwide
Multipet distribution and operations
Headquartered in
East Rutherford, NJ
Our History

Three Decades of Growth

From a startup in New Jersey to a global pet brand — here's how we got here.

1995

Founded in New Jersey

Multipet International is established in East Rutherford, NJ with a simple mission: make pets happier with fun, affordable toys.

2000

First Major Retail Partnerships

Multipet products hit the shelves of major US pet specialty chains, marking the start of our national retail footprint.

2005

Going Global

International expansion begins with distribution partnerships in Europe and Australia, bringing Multipet joy to pets worldwide.

2010

10,000 Retail Outlets

A major milestone — Multipet products are now stocked in over 10,000 retail locations across multiple continents.

2015

South American Expansion

Multipet enters the South American market, establishing distribution in Brazil, Argentina, and Chile.

2020

25 Years of Pet Joy

Celebrating 25 years in business with a catalog of thousands of products and a presence in 40,000+ retail outlets worldwide.

Today

30+ Years Strong

Multipet continues to grow, innovate, and bring joy to pets and their owners across 4 continents and counting.

What We Stand For

Our Values

These principles have guided Multipet since day one — and they always will.

Pet-First Always

Every product we make starts with one question: will pets love it? Safety, fun, and durability are non-negotiable.

Quality You Can Trust

Rigorous testing and quality control ensure every Multipet product meets the highest safety standards for pets and owners.

Globally Minded

With distribution on 4 continents, we think globally while staying true to our New Jersey roots.

Always Innovating

From classic plush toys to interactive puzzles, we constantly evolve our catalog to keep up with pets and their owners.

Our People

Passionate About Pets

Behind every Multipet product is a team of dedicated people who genuinely love animals. From product designers to sales reps, everyone at Multipet shares the same goal: make pets happier.

Our team works closely with retailers, distributors, and pet owners around the world to ensure Multipet products always exceed expectations — in quality, fun, and value.

The Multipet team

Ready to Bring Multipet to Your Store?

Join 40,000+ retailers worldwide already stocking Multipet.